Ad Age’s Southeast Agency of the Year BOHAN Advertising, established in 1990 and based in Nashville, Tenn., is a full-service advertising and marketing agency. The agency has clients in the tourism/hospitality, healthcare, retail and consumer goods categories. “BE REMARKABLE IN ALL THE RIGHT THINGS.” LIVING YOUR BRAND AS A VILLAGE Every assignment an opportunity for insight and innovation Every villager an expert in something important for our clients Every client a willing co-conspirator for great work that works Every account a case study for our brand leadership Six years ago, in one day, we physically moved all agency personnel out of their traditional departmental clusters within our building and grouped them in pods based on the brands and industry categories they work on most often together. Hence, “brand villages.” No more media, creative, account service and digital departments—but multidisciplinary mini-communities charged with the collective daily responsibility for researching, planning, growing and living the brands they have been assigned. How well does it work? Call any of our clients and ask. KEY CLIENTS: Arnold Palmer Hospital for Children Baptist Health, Paducah BlueCross BlueShield of Tennessee Brunswick Commercial & Government Products CharterEnergy City of Pigeon Forge Community Foundation of Middle Tennessee Debonaire Premium Reserve Rum Dollar General Durfield Holdings Fine Cigars Frist Center for the Visual Arts HCA IASIS Healthcare Corp. InForm Smallwood+Nickle Jos. A. Bank Clothiers, Inc. Kirkland’s Methodist Stone Oak Hospital O’Charley’s Restaurants Papa John’s Pigeon Forge Department of Tourism Saint Thomas Health Southeast Tourism Society The Center for Independent Living of Middle Tennessee The Standard at the Smith House Restaurant & Private Club Wakefield Cattle Company.
