About Us

PFHTA MISSION STATEMENT:  (updated Nov 17, 2017 at Incoming President’s Board Retreat)

We are the unified voice and the resource for information, collaboration and education enabling Pigeon Forge Hospitality and Tourism members to advance, while protecting and strengthening our industry.

PFHTA VISION & OBJECTIVES:  (updated Nov 17, 2017 at Incoming President’s Board Retreat)

Be the recognized voice and primary source for hospitality related issues in Pigeon Forge and the region

Serve as a conduit for information and education to and about the hospitality industry

Foster relationships between members, local associations and Hospitality Tennessee (HTN)  to channel ideas into action

Collaborate on ideas and programs to improve the Pigeon Forge brand, retain current visitors, and promote our unique hospitality experience to attract new guests.

Proactively communicate ideas and concerns to local, state & federal governments as an advocate for our members

We seek to invigorate the ways in which hospitality and retail businesses, organizations and governments interact and to foster an ongoing dialogue and exchange of ideas.

PFHTA brings together a diverse and balanced membership base of professionals that reflects the multiple facets of Pigeon Forge and area businesses.   We champion those in advertising, amusements, entertainment, convention, lodging, restaurant, retail,  and service businesses who make Pigeon Forge and Sevier County a leader in travel and guest experience.

PFHTA’s commitment to education is evidenced by providing annual scholarships for graduating Pigeon Forge High School students..  In addition, we provide financial support for students enrolled in the culinary & hospitality programs at Walters State Community College.

Professional development is fostered through seminars, workshops,  and speakers who are recognized in their fields.

Pigeon Forge Hospitality & Tourism Association – Hospitality & Tourism Impact

Investing in the Future of Pigeon Forge 

Tourism is the economic engine of Pigeon Forge and the primary driver of local business growth,
job creation, and public revenue. Supported by the City of Pigeon Forge Department of Tourism,
the hospitality and tourism industry fuels long-term stability for businesses, residents,
and the community as a whole.

Tourism’s Economic Impact

  • Millions of visitors annually generate billions in tourism spending across Pigeon Forge and Sevier County.
  • Tourism supports tens of thousands of full- and part-time jobs, producing hundreds of millions in wages.
  • Visitor spending generates significant state and local tax revenue for infrastructure, schools, and public services.
  • Tourism-generated taxes reduce the local tax burden for residents by thousands of dollars per household each year.

Why Tourism Matters

  • Supports local businesses and workforce growth
  • Funds public services and infrastructure
  • Reduces resident tax burden
  • Encourages private-sector investment
  • Ensures long-term economic sustainability


Investing in tourism advertising, development, and promotion is investing in the future of Pigeon Forge.

We need your help, participation and support to continue this effort!

For More info contact our Executive Administrator at admin@pfhospitality.org

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